6 Lead Magnet Ideas That Will Have Your Potential Clients Clamouring To Give You Their Email

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Lead magnets, or freebies, are undoubtedly the single biggest way to engage your potential clients in your business. They create intrigue – you can give away a small amount of your knowledge for free in exchange for an email address. Once you have provided them with that information, you are then gaining the ever important know, like and trust factor before they buy from you.

What is a lead magnet?

A lead magnet is a piece of information that your potential clients want that you can give away for free in return for their email address. The idea is that once you receive their email address, they can be nurtured by your emails and a percentage of these people will convert to any number of your products or services.

But before we begin on our 6 ideas, here’s a few pointers to think about

1)     Make sure your lead magnet is solving a problem that your clients have, so they are attracted to you enough to give your email address

2)     You should understand what the lead magnet is going to bring to your client, or how they will feel or benefit from reading/using it

3)     Chose the best way to deliver that lead magnet according to what you have to offer and what medium your clients would like to receive the freebie as

 

So here are 6 different types of lead magnets that you could chose from

1)     PDF guide, checklist or cheat sheet

Easily created on Canva if you are not good at design work, you can create a pdf sheet to download which comes in the form of a guide, training, how to, checklist or cheat sheet. For example, my lead magnet is a PDF guide – 5 easy ways to improve your hashtag strategy on Instagram. My potential clients struggle to increase their Instagram engagement and understand how hashtags work, so I have created a free guide to enable them to understand hashtags better and do the research to enable their accounts to grow.

2)     Quiz

This is a really good tool for engaging – if you call the quiz a question that your potential clients really want to know about themselves, their business or how they are getting on with everything, then this can really drive a lot of traffic to your sales funnel.

Check out Try Interactive to get an understanding of the types of quizzes you can create – you can edit any of their templates or start from scratch.

Imagine if you are a life coach and you created a quiz about finding out what type of anxiety do you have, then you can direct people to different pieces of content after collecting their emails. At the end of the content, you can offer them a free 20 min coaching session.

3)     Video training guide or webinar

Just like the guide from point 1, if you know that your potential clients are struggling with something, you can create a free video training on that subject. But don’t give too much away as you will want to keep some of your best kept secrets for your paid-for offer. If you don’t know how to create a webinar to increase your sales, check out this free high converting webinar script here.

For example, let’s say you are a Facebook Advertising guru, you could do a 40 min free webinar on how to start Facebook Ads, but lead them to an offer for your paid for course at the end.

4)     eBook or sample of your book

An eBook is more a story than a guide, so you can use this if you are looking to create a connection between people who want to become just like you. Lots of digital nomads use this to help people in 9 to 5 jobs understand how to quit their jobs, travel the world and work online.

If you are an author, you can provide a sample of your latest book so that people can read it to see if they want to buy. Of course, this can happen on Amazon too, but if you have an e-reader version of your book, or the physical copy to buy, you can charge the same as Amazon does for your book but sell through your website so that you aren’t paying your commission.

5)     Challenge

Challenges are a very good way of driving engagement in your business and creating that all important know, like and trust factor. Usually challenges take place in a Facebook group, so the lead magnet is all about getting people to join your group to take place with the challenge. At the end of the challenge (usually 5 days, Monday to Friday), you will have a) improved something for your members, whatever the challenge may be and b) increased your email list size and c) be in a position to sell people your next upgrade.

6)     Coupon Code

This one is for those of you who have a product to sell but can be used for service-based businesses too. You can offer a voucher or coupon code for % off your products, or save $10 when you spend $40.  That way, you can gain their email address and put them on your newsletter list for future offers, product launches or just general emails, so it’s a great list builder, plus you benefit from that extra sale. You can even make the client feel really good by telling that they are one of only 100 to receive the coupon or something similar.

The goals of the lead magnet

-        Give your potential clients a quick win

-        Give them simple and easy to digest information that won’t confuse or worry them

-        Wow them into thinking that you are the person they should work with

-        Gain their email address to warm them up for future sales

-        Gain the know, like and trust factor

How to create an opt-in that converts

Your opt-in page is the most important part of the lead magnet. Although you have spent a lot of time deciding how to solve your potential client’s problems and creating a beautiful freebie for them, the way in which you sell the offer is more important, otherwise you won’t get many emails on your list.

The biggest point that I can make is don’t get Google Slapped! What’s this? Where your offer and marketing are so explicit in what your freebie is, that people just open another tab and Google what you are offering and find the info for free. You need to create intrigue and show your USP (Unique Selling Point) to help your clients understand why they should opt for your freebie.

The best opt-in pages are the simple ones! I recommend that you get the Funnel Hackers Cookbook here.

Here are some brilliant examples of optins that have made me put my email address in.

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Of course if you feel it’s time to start building the fundamentals of a long term profitable business, check out the Creation Mode course here. Dig deep into your “why”, tell yourself why you really want this for you and why you want to change your future

  • Create a life you love

  • Create a boss free life

  • Create a better future

  • Create change

What is an Instagram Engagement Pod?

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There are many legitimate ways to grow your account on Instagram, and hopefully we all know by now that engagement is a much better factor to work on than followers.

This post will take you through IG engagement pods; what they are, are they legitimate and whether you should use them.

What is an engagement pod?

Essentially, a pod is a group of people, sometimes in the same broad niche, who support each other with engagement on each other’s accounts. You can have many types of engagement pods; some focus on likes & comments and others are about increasing your following.  The rules of each pod differ so you just have to read the pod rules when you join one.

The way pods work

Time specific threads

Generally, the way the pod will work is that the admin of the group says that they will do a thread at a certain time, and at that time, a thread appears in the group with its rules. So you link your latest IG picture into the thread –which is the first (and easy) part! Now there’s the arduous task of reciprocating the engagement. So your next 20 mins, depending on how many people join the thread, will be spent liking all the other photos that have been linked. So at the end, you have given 100 likes and gained 100 likes (or comments, whatever the thread is for).

From what I can see in these types of pods that I have been part of, the admins are very hot on the case and ask you, as the user, to be too. That means no one wants to be called out for not reciprocating and make every effort to reciprocate (and not link drop and run).

*NB this type of pod works really well for IG’s algorithm if you time one of your posts to come out just before the thread starts, because IG will see it’s an engaging post and show it to more users.

Link Dump and (almost) run

Sometimes, engagement pods can be link dumps; you drop your link to the post you want engagement on in the thread at any time.  Depending on the rules, you will have to reciprocate the last 24 hours worth of posts, which means the people who link drop in the following 24 hours will have to like your post. The downside with these pods are that you may have to reciprocate 10 posts but only get 5 likes back, and the admins might not be checking to see if everyone is playing fairly.

Link Dump

The last type of groups I have come across are literal link dumps. You post your link in the group at any time you want, and people follow you, comment to say they have followed you, and you have to follow back. The admins are definitely not checking up on anyone here, and most groups like this aren’t niche-specific so you could get 3 followers overall, but none in your niche. Who probably unfollow you 3 days later.

Pods are usually on the following platforms:

Example of a timed thread in a Facebook engagement pod

Example of a timed thread in a Facebook engagement pod

Facebook groups

Seems silly to have a Facebook group that creates Instagram engagement, but Facebook does provide a really good tool for this type of activity.

The better groups to go for are ones that drop threads at specific times, everyone comments on those threads and you reciprocate.

More information below on how to search and find Instagram Engagement Pods on Facebook.

Telegram group messages

Instagram Engagement Pod on Telegram

Instagram Engagement Pod on Telegram

Telegram, if you haven’t heard of it, is a messaging tool like WhatsApp. If you get invited to a telegram pod, you will have to download the app on your phone and you will be put into a group with others. 

Instagram messenger groups

Just like with Facebook Messenger, you can have multiple people in a group on the messaging system of Instagram.  This is the least popular way of creating engagement groups because of the limited functionality of the message system.

So everything you’ve read so far sounds pretty good, right?

Let’s delve into the negative side of pods

  •          Although time-sensitive pods can be very good to show IG your latest post has some great engagement, the concept of engagement pods is a little frowned upon by IG. However, it’s not something they can easily detect to penalise you for, especially if you use Telegram.

  •          It’s hard to find a good engagement pod that works for you. In an ideal world, it would be great to have a pod that is full of people posting in your niche – but there aren’t many niche-specific pods out there. A quick search on Facebook reveals there’s pods for travellers, fitness gurus and photographers, but I haven’t found a pod for pilates instructors, cat trinket sellers or jewellers yet!

  •          Some engagement pods are invite only, meaning you won’t even be able to find them online. Start asking some of the smaller influencers in your niche, or perhaps some of the more active people in your favourite Facebook groups to see if they know of any pods or use them themselves.

  •       Depending on how good the pod is, the reciprocation might be poor. As mentioned earlier, you might get less likes back than you gave out, or if people aren’t motivated to use the pod, you will find that it’ll be just you and 3 other people sharing likes with each other all the time. My advice when you try a pod is to try it for a week, and if it’s not getting growth in engagement for you, politely leave and move onto the next.

How do you find engagement pods?

Start by searching on Facebook. Type in your niche name, followed by the search term “Instagram engagement pod” and switch the results to “groups”. If you can’t find anything for your niche, try something similar, and see if you can find a group with more than 200 members and less than 2000 in it. Read the “about” page which should have the rules in it, and see if the pod resonates with what you want. Some can be country specific too, which really helps in this situation so that you know people are in your time zone and you don’t get confused with the time of the threads.

If you know enough people in your niche, you can create your own, and find others to join you!



So there you have it – the ins and outs of Instagram engagement pods. Now it’s up to you to decide whether to find a couple to use, or whether it’s not really for you.


If you want to learn more about Instagram and how you can build your engagement legitimately, join my Facebook group: Instagram Myths Debunked by Charlie Garnham.

How To Get Legit Followers On Instagram

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I get it. You’re fed up of people that follow you then unfollow a few days later.

I first noticed this happening a year ago, on my personal account. I was taking some yoga classes at my gym and figured I’d get inspired by some of IG’s most beautiful yoga poses on the beach, so I started following some larger yoga accounts.

I woke up the next morning to 70 new followers. I thought at the time that people had just liked my recent post but 3 days later they all disappeared. I hadn’t followed them back because they didn’t interest me, so their bot told them to unfollow me.

In truth, you will never stop this from happening, but you can slow it down by not following large accounts. And that’s my first tip to getting legit followers:

1)      Understand bots and follow apps so that you can spot accounts that use them.

Bots and apps that follow accounts are often set to target followers of large accounts that are in the same niche  For example, If you are  PT, you can set a bot to follow all accounts that follow @kayla_itsines because she has 10.9m followers all wanting to be healthier and fitter. The way the bots get around the issue that they are a bot is that they are programmed to act like a human, so they will only follow a few accounts at a time so that they don’t get blocked.

Turn this around to think about who you should target to gain more followers.

  • Accounts with less than 5k followers

  • Accounts with a proportionate number of followings.  If the followings is greater than the followers, this is a legit person because they are not using an unfollow app so likely not to unfollow you.

  • Accounts that have stories up constantly. Because of the nature of IG stories, built like Snapchat to take a snapshot of your life and what you are doing, it’s likely that an account that has stories up is a legit account.  So when you click on an account, check the stories! Also the fact that your account is engaging with other’s stories helps the algorithm give you points too!

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

2) If you really want legit followers, then be legit yourself.

To be legit yourself, do not:

  • Use follow / unfollow apps

  • Don’t ask people to follow you on comments etc

  • Don’t use the hashtag #follow4follow

  • Don’t use a bot to autocomment on other people’s posts

3)      Play to the Instagram algorithm

If you understand the Instagram algorithm well enough, you can understand where you will be able to “gain points” with it and make sure that you don’t do things to “lose points”. Here are 6 general things that you need to be aware of to stay in Instagram’s good books.

Consistency

As with all social media, posting consistently gives you points with the algorithm. Instagram wants people to stay on the platform, so you if you play to the algorithm, your account will be rewarded

The prefect profile

Your IG profile is your shop windonw and when someone comes across your account, you need to give them a reason to follow you. So you need to tell people who you are, what you do and who you want to follow you. Being an international woman of mystery doesn’t work in business I’m afraid! If you would like some more info on how to craft the perfect IG bio to attract your ideal followers, click here.

Hashtags

Oh this is a long subject! Here are my 5 golden rules of hashtagging.

1) Always post 30 hashtags. This is the maximum that IG allows, so use your capacity to reach as many people as you can with each hashtag.

2) Never keep using the same 30 hashtags again and again – IG considers this as spammy

3) Never use hashtags that are outside of your niche, because if you are reaching “everyone” then you will sell to no one. IG will penalise you for using tags that have nothing to do with your account or photo.

4) Don’t use banned hashtags. Sometimes a particular hashtag gets banned by Instagram and your post will only be shown to very few people. For more info on banned hashtags and where to find a list of them, take a look at this article here.

5) Don’t post your hashtags in the comments after you have posted – new research in 2018 shows that hashtags in the post are the way to go!

Be yourself

So that you can attract people with your personality. If you are trying to be someone you are not, human nature means that you will get tired of that person and it’ll show on your account.

Don’t be negative

If you do feel like being negative, tell people how you have overcome or are planning on overcoming that negative situation. No one wants to connect with a negative or sad person.

Engage with your target audience once a day

Find accounts that are in your niche and leave real, valuable comments on their posts. Not only is this great for the IG algorithm (lots of points for you), but it’ll get people interested in what you do because you are being personal.

Publish Stories

Instagram likes it when you use all of it’s features, so as well as posting once a day in your feed, commenting on your niche’s posts and liking pictures in your feed, make sure that you add stories to your profile when you can. These can be snapshots of your day so that people can understand who you are so that they get to know, like and trust you.


If you are looking for more training and help with your Instagram account, plus all aspects of growing your business online, check out the Social Media Bootcamp here.

The 3 - 2 - 1 Method of Posting on Social Media

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If you are always posting pushy sales posts and telling everyone to buy your stuff, then you will run the risk of people unfollowing you and never clicking buy.

If you are just posting about your lifestyle, what you are having for breakfast, what you are up to today, you will never get any sales because people won’t understand what you sell and will just get confused as to why your breakfast is on your feed.

So the 3 – 2 – 1 method is a balance of both worlds, and a strategy that is used by most online marketers who make 7 figure incomes.  It’s a tried and tested model and you are about to learn how to do it!

 

Your next 6 posts

For this exercise, we are going to have you think about your next 6 Instagram posts; who they are for and why content they should contain.

3 out of 6 posts

So 3 out of your next 6 posts should be all about YOU. What you are doing, where you are going, what you are working on today, what your life is about etc. These are lifestyle posts that get your target market interested in your life, and how you manage to live this way – for example going out for brunch with your Mum on a Wednesday morning, or picking the kids up from school every day because you aren’t tied to your desk 9 - 5.

This is called attraction marketing.  It means you are not pushing sales to your audience, you are attracting them to you.  You are giving them an indication of what life is like for an entrepreneur such as yourself. It’s helping them understand what you do in your business and how you do it. Most of all, it’s telling them that a regular person like them can become an entrepreneur like you.

However, make sure that the content you post is still relevant to your audience.  If they are following you because they want to learn about knitting their own hats, it’s probably not relevant to post about what you had for breakfast this morning.

I personally love healthy food and going to the gym, but if you look at my Instagram account, you will see NOTHING to do with food or working out on my account. So I am sharing my lifestyle, but only where relevant to my target audience.

Remember, the more niche you are in your social media posts, the more of the correct people will follow you.

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From these 3 photos above, one is about me taking some time out of work at 2pm on a Friday afternoon to take a train trip to the nearest town and walk along the coast. This is a lifestyle post that gets others interested in how I live my life!


2 out of 6 posts

Two of your next 6 posts should then be a little more geared towards your business; perhaps some behind the scenes photos of what you are working on, plus telling people to download your lead magnet, or freebie, or take an action that will bring them closer to you.

Here’s some examples of what a lead magnet or “freebie” is:

  • If you are a dietitian helping people with diabetes, you could create a free sugar-free dessert recipe book for your followers.

  • If you are a business coach, you can create a 5 day game changing business plan template.

  • If you are an author, you can give your potential readers a free sample.

Whatever you have for your audience, make sure you get their email address in return for the free guide – more about the rule of reciprocity soon.

The call to action in your post should be clear and concise. I usually say something like “if you want to learn how to step your hashtags to increase your engagement on Instagram, click the link in my bio here @boundless_social to get it for free.

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One of the above posts was to invite people to join my free Facebook group, using the advice that most entrepreneurs will give - to never set up and run a business feeling isolated. This is a non-salesy post but inviting my followers to connect with me on a higher level than just following my Instagram account.


1 of your 6 posts

The very last post of your next 6 posts is your sales post. So this is where you ask your followers to buy from you. It can be a picture of your product, or simply just another image that fits in with your brand, but with a caption that sells whatever you are selling.  Remember to use a clear call to action, just like your lead magnet posts, otherwise people won’t know where to go to buy.

One of the below Instagram posts was a sales post. Can you take a guess at which one it was? See how I have hidden my sales in the guise of an inspirational post again.

So there you have it. Out of your next 6 Instagram posts, 3 will be about your lifestyle, 2 will be about your freebie and 1 will be a sales post. Just remember to mix them up so that the lifestyle posts don’t appear altogether, meaning that the more salesy posts don’t appear together also. Alternating them is the best course of action to follow the 3 - 2 - 1 rule.


If you want to learn more about making money online and how to get started, check out the Social Media Blueprint course here. It covers everything from entrepreneur mindset to affiliate marketing to social media engagement!

 

How to Craft the Perfect Instagram Profile

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Your Instagram profile is your shop window. Let’s imagine: you are walking along a row of shops wearing your favourite polka dot dress. You walk past a skater shop, a wedding hat shop and a kids clothing shop. The next shop you come to has polka dot dresses and tops in the window. Which shop do you walk into?

This is the same concept with your Instagram account. When people find your account they look at your profile and decide whether or not they want to follow you. So you need to give them enough information for them to make an informed decision.

This also means that your target audience will follow you and the people who aren’t interested won’t become your clients. You see, it’s not about HOW MANY followers you have, but whether they are the RIGHT followers for you and your business. This is why you can have a successful online business with only 1000 followers.

There are 4 elements to your profile, so lets break it down and optimise each section for maximum engagement on your Instagram account.

Profile Photo or Logo

Having an awesome profile photo is definitely a winner on Instagram, and it’s hard to get it right as it’s so small! There are two types of image that you should go for:

1) If you are the only person in your business and are building a personal brand, then use a photo of yourself for your profile. It should be a good quality (not blurry) and ideally you should be looking at the camera; eye contact with your prospective followers is very important as they will connect with you on a personal level.

It’s also important that you are smiling in your photo. My favourite quote comes into play here: smile and the world will smile with you, frown and you’re all alone. So if you aren’t smiling, your expression needs to be at least positive and inviting.

2) If you are representing a company or brand, then use a logo as your profile image. If you have a logo already that’s fit for Facebook, Twitter and your website, then try changing the logo design so that followers know it’s still your brand, but it look great within the small circle.

Here’s some examples:

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The Ambition Plan’s logo on their website vs the logo they use on their Instagram profile.

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Your Name

If you are being your own personal brand, check your profile and make sure that at least your first name is on your profile! The number of times I have sent a personal message to people but not been able to say “Hi Jane” because they didn’t have their name there. It’s not so nice messaging people with just “Hi there”.

There’s a 30 character limit on your name, so make sure that you utilise this. So not only can your name go in there, but also an extremely short 2 word description of what you do.

For example, I have Charlie Garnham, Social Skills.

Your bio

This is the main part of your profile and you have 150 characters to get this right.

Make sure that you tell people the following:

  • Who you want as followers on your account. I’m not saying that you need to say “Follow me if you are 25 - 30 year old woman who wants to get fit”. But something that signals who the types of clients are that you work with.

  • What do you help your clients with and what problem do you solve? Is it social media engagement, is it weight loss or is it styling cute beachwear?

  • Call to action - this is actually a really important part of your profile, and should always be the last thing that you say which will be an invite to click your website URL which will appear just below this CTA (call to action). Some good call to actions are: download my free guide to get started, check this out to solve your problem or ring me to book your place. More about lead magnets and using them on your profile below!

Website URL

You only have one chance to send followers off Instagram and that’s the URL in your profile. You can’t put a URL in your posts because Instagram wants people to hang around the platform longer, and you can only put a link in your stories if you have more than 10,000 followers. So this link better be a good one!

Linking direct to your homepage on your website is ok, in some cases. But you want to be much more targeted than that. If you have an opt-in on your home page that pops up after 5 seconds of someone landing on it, then great to link to your home page! But if you have no way of getting people onto your email list, then I suggest another kind of URL in your profile, try a sales funnel or lead magnet.

Sales funnels and lead magnets

One of the easiest ways to get people onto your email list is to offer a free lead magnet - some kind of guide that your target market will get value from, like an eBook, how to guide, info booklet or template. To get your target market interested in the list, it’s a good idea to set up a landing page to link from your Instagram profile which takes people directly to the download page of the guide. From there, you offer the guide for free, in return for their first name and email address.

Their details go straight into your email marketing system which sends them the autoresponder for signing up. Then you can follow up with a trail of emails to help them get to know you better and engage with you.

You can set up a specific landing page on your website, or you can use something like Click Funnels which can create an amazing page and/or sales funnel for you. If you want to check out Click Funnels and the awesome funnels it can create, I recommend getting this expert secrets book on how to find your message, build a tribe and change the world. I have it, it’s not far from the best book I’ve ever read!

Changing your URL with every post

Some bloggers will write a blog post and change their Instagram URL to the direct link to that blog post each time they publish, then do a series of Instagram posts and stories about the blog so that people click and read it. This is a good strategy but one that requires hands-on work to change the link all the time.

Also, when the link is changed, the Call To Actions in the posts then become invalid, because instead of clicking the link to read about “why you shouldn’t use popular hashtags” post, they then end up reading a “Instagram cover images for highlights” post instead and this may cause high bounceback rates on your website/blog because the content they landed on was not what they were looking for.

Link Tree

Link Tree is a free online tool that you can use which combines all your links into one link. So what happens is you put the Link Tree URL into your profile, which then gives the clicker a series of other links to follow. You can set it up and change it within minutes, and you can name your links whatever you like. For example, you can have one link to your latest blog post, one to your sales funnel which has a lead magnet in it, and one to your latest YouTube video. Each link button can have a different call to action on it.

It’s a good way to show what you can offer to your audience, but be careful not to cram your Link Tree with lots of links so that you don’t end up confusing people and they don’t know what to click on. Also, if you have one link then there’s less likely that people will get distracted and click off.

I used Link Tree at the beginning of my business to understand what lead magnet or freebie that my target audience were more interested in. I posted 3 lead magnets; a webinar, a guide and a mini eCourse and found that the guide had more clicks and conversions than the other two so I removed those links and focused on just my guide.

In my profile, I then changed my call to action accordingly.


If you are stuck and want some more help with how to optimise your Instagram profile effectively, then check out my Facebook Group: Instagram Myths Debunked by Charlie Garnham. I will give you personalised hints and tips in the group as well as answer your questions by messenger too!

If you are looking for ways to light a fire under your business’s butt and get growing, then I highly recommend the Social Media Blueprint training course that I took when I first started. Not only do you get the course, but you get a success coach to help your individual needs too! Check it out here.

NB any links found in this article are affiliate links whereby I will earn a 40% commission on the product if you purchase. If you want to know more about affiliate marketing, check out my blog post here!

Why You Should Avoid Using Large Hashtags

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If you are a yogi and you post on Instagram using the hashtag #Yoga, do you know how many millions of posts you are competing against to get yours seen?

59,676,703 at the time of writing this post.

Not only are you competing with that many other posts, you are also being very broad with your marketing and not honing in on your target audience and niche, which is the secret to success in the online world.

Let’s face it, if you conduct yoga classes in central London, you are probably not looking for people in Australia to follow you unless they are moving to London and want to find a yoga class to attend.

In this short video exercise, I explain how you can do the research to use smaller hashtags on Instagram to be able to reach a much more targeted audience.

If you want to learn more about how to do the research for your hashtags on Instagram, grab my free Hashtag Stepping Guide. This guide shows you my top 5 golden rules for hashtags, what hashtag stepping is and how to do it.

How to find free images for your blog

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Stock images are expensive (and rather awful mostly!) and as a business owner, you can’t be amazing at everything! So if you are anything like me, I can produce some nice imagery for my Instagram account, but I don’t have any photography training or an SLR to do some really good shots to represent my blog posts.

In this video training, I will show you 2 ways you can find royalty free images that you can use for your social media feeds and blogs.

Firstly, I will show you how to change the search settings on Google Images to find free photos. Then I will show you an amazing website called Unsplash where photographers from around the world upload their photos for you to use for free.

Click the play button below to begin!

How to create cover images on Instagram highlights

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Ever wondered how to create cover images for your Instagram highlights that match your brand, stand out and make people want to watch them?

This article is for you!

What are Instagram Highlights?

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Highlights are when you use the Instagram stories that you have previously published and publicly archive them in your profile for visitors and new followers to view. Stories will only last 24 hours, but highlights are a good way to bring your stories together under 1 or more categories and they will be available forever as long as you have them in your highlights.

Here’s my four top tips for highlights:

1) Use between 1 and 4 categories for your highlights. Any more and they won’t be visible on mobile and users would have to scroll across to see them

2) Don’t cram each category with lots of stories; people won’t want to watch through minutes of stories to see what you do. Three to 8 stories per highlight would be preferable!

3) If you have over 10,000 followers, it’s good to ensure that at least one of your stories in each highlight has a call to action to swipe up to find out more, leading to a landing page or product webpage.

4) When you create a highlight, Instagram chooses an image from your stories that you put into the highlight as the cover image. It looks much more professional to have specific cover images that match your brand, so watch the training below to find out more about how to change the cover image on your highlights.

Want to learn more about how to use Instagram for your business? Join my Facebook Group: Instagram Myths Debunked.

What Is Affiliate Marketing?

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I started my journey in marketing when I was 23 and most of my jobs were in business to business marketing (B2B). During my 10 years of marketing before owning my own business, I didn’t come across affiliate marketing much, although I did understand what it was.

To start with, I noticed it happening with Amazon products. Influencers with thousands of hits on their website per month with crazy high social media following were directing people to specific products on Amazon that they recommended. If you brought that product, the blogger would then get a percentage of that sale from Amazon for recommending it.

So this, in essence is affiliate marketing. Recommending products to people so that they purchase them and you get paid a commission.

Here’s 3 reasons why an affiliate marketing business is a great idea for your first business.

1)     Low overheads.

In a physical business, you have all sorts of costs that you have to be aware of, and sometimes it can take a long time to start making any profit because your sales have to exceed those costs. These are things like overheads, inventory, hiring, staff, storage, equipment and office space.

With an affiliate marketing business, you have very low overheads because most people will have access to some kind of laptop and internet to start with so you are set! The other costs involved in an online business are tools that you may wish to use to help you set your business on automation. So things like scheduling tools or email marketing software that sends autoresponders. Depending on the tool, they can cost anything between $7 and $97 a month when you first start out. You website costs can be very minimal too, with domain names starting at around $10 for two years, and when you buy a website builder like Wordpress or Squarespace, you can get hosting for $15 a month! So a very cost-effective start up.

2)     You hate selling.

You may have realised from my description of affiliate marketing, that essentially you are a sales person when you do it. Because earning a commission is all about being in a sales type business. But this is not the case!

To recommend a product is very different from actually selling it. Essentially, if you are an affiliate for a company, they should be selling the product for you, all you have to do if drive traffic to their website using your own affiliate link. I mentioned earlier about my business to business experience in the marketing world. These days, it’s more about human to human - so people selling to people by attracting them to themselves, rather than pushing out sales messages that turn people off. For example, instead of posting “buy my product” in a social media post or Facebook group, attraction marketing or “human to human” marketing is more about imparting your own knowledge in a niche field (mine is Instagram marketing) and building up a relationship with people who want to learn more about Instagram marketing. Once they know, like and trust me, the “sale” is then made but it doesn’t feel like selling.

3)     The earning capacity.

Being an affiliate on Amazon has a very low earning capacity – with a commission of 3 to 10% per product sold, the average product being $40 to $150 each, you would have to sell an awful lot of products to make $5000 per month. This means thousands of

There’s so many affiliate marketing companies out there now though, who give 40% commission on $3000 sales. That way, you earn $1200 per sale, and you only need to make 4 sales a month to make $4800! Imagine that, owning a business where you have to make 4 sales a month by talking to people and getting them to know, like and trust you…


If you reckon affiliate marketing is for you then check out this free 5 day email video course which shows you everything you need to know to make your first affiliate sale.