Instagram Marketing

How To Get Legit Followers On Instagram

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I get it. You’re fed up of people that follow you then unfollow a few days later.

I first noticed this happening a year ago, on my personal account. I was taking some yoga classes at my gym and figured I’d get inspired by some of IG’s most beautiful yoga poses on the beach, so I started following some larger yoga accounts.

I woke up the next morning to 70 new followers. I thought at the time that people had just liked my recent post but 3 days later they all disappeared. I hadn’t followed them back because they didn’t interest me, so their bot told them to unfollow me.

In truth, you will never stop this from happening, but you can slow it down by not following large accounts. And that’s my first tip to getting legit followers:

1)      Understand bots and follow apps so that you can spot accounts that use them.

Bots and apps that follow accounts are often set to target followers of large accounts that are in the same niche  For example, If you are  PT, you can set a bot to follow all accounts that follow @kayla_itsines because she has 10.9m followers all wanting to be healthier and fitter. The way the bots get around the issue that they are a bot is that they are programmed to act like a human, so they will only follow a few accounts at a time so that they don’t get blocked.

Turn this around to think about who you should target to gain more followers.

  • Accounts with less than 5k followers

  • Accounts with a proportionate number of followings.  If the followings is greater than the followers, this is a legit person because they are not using an unfollow app so likely not to unfollow you.

  • Accounts that have stories up constantly. Because of the nature of IG stories, built like Snapchat to take a snapshot of your life and what you are doing, it’s likely that an account that has stories up is a legit account.  So when you click on an account, check the stories! Also the fact that your account is engaging with other’s stories helps the algorithm give you points too!

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

2) If you really want legit followers, then be legit yourself.

To be legit yourself, do not:

  • Use follow / unfollow apps

  • Don’t ask people to follow you on comments etc

  • Don’t use the hashtag #follow4follow

  • Don’t use a bot to autocomment on other people’s posts

3)      Play to the Instagram algorithm

If you understand the Instagram algorithm well enough, you can understand where you will be able to “gain points” with it and make sure that you don’t do things to “lose points”. Here are 6 general things that you need to be aware of to stay in Instagram’s good books.

Consistency

As with all social media, posting consistently gives you points with the algorithm. Instagram wants people to stay on the platform, so you if you play to the algorithm, your account will be rewarded

The prefect profile

Your IG profile is your shop windonw and when someone comes across your account, you need to give them a reason to follow you. So you need to tell people who you are, what you do and who you want to follow you. Being an international woman of mystery doesn’t work in business I’m afraid! If you would like some more info on how to craft the perfect IG bio to attract your ideal followers, click here.

Hashtags

Oh this is a long subject! Here are my 5 golden rules of hashtagging.

1) Always post 30 hashtags. This is the maximum that IG allows, so use your capacity to reach as many people as you can with each hashtag.

2) Never keep using the same 30 hashtags again and again – IG considers this as spammy

3) Never use hashtags that are outside of your niche, because if you are reaching “everyone” then you will sell to no one. IG will penalise you for using tags that have nothing to do with your account or photo.

4) Don’t use banned hashtags. Sometimes a particular hashtag gets banned by Instagram and your post will only be shown to very few people. For more info on banned hashtags and where to find a list of them, take a look at this article here.

5) Don’t post your hashtags in the comments after you have posted – new research in 2018 shows that hashtags in the post are the way to go!

Be yourself

So that you can attract people with your personality. If you are trying to be someone you are not, human nature means that you will get tired of that person and it’ll show on your account.

Don’t be negative

If you do feel like being negative, tell people how you have overcome or are planning on overcoming that negative situation. No one wants to connect with a negative or sad person.

Engage with your target audience once a day

Find accounts that are in your niche and leave real, valuable comments on their posts. Not only is this great for the IG algorithm (lots of points for you), but it’ll get people interested in what you do because you are being personal.

Publish Stories

Instagram likes it when you use all of it’s features, so as well as posting once a day in your feed, commenting on your niche’s posts and liking pictures in your feed, make sure that you add stories to your profile when you can. These can be snapshots of your day so that people can understand who you are so that they get to know, like and trust you.


If you are looking for more training and help with your Instagram account, plus all aspects of growing your business online, check out the Social Media Bootcamp here.

Why You Should Avoid Using Large Hashtags

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If you are a yogi and you post on Instagram using the hashtag #Yoga, do you know how many millions of posts you are competing against to get yours seen?

59,676,703 at the time of writing this post.

Not only are you competing with that many other posts, you are also being very broad with your marketing and not honing in on your target audience and niche, which is the secret to success in the online world.

Let’s face it, if you conduct yoga classes in central London, you are probably not looking for people in Australia to follow you unless they are moving to London and want to find a yoga class to attend.

In this short video exercise, I explain how you can do the research to use smaller hashtags on Instagram to be able to reach a much more targeted audience.

If you want to learn more about how to do the research for your hashtags on Instagram, grab my free Hashtag Stepping Guide. This guide shows you my top 5 golden rules for hashtags, what hashtag stepping is and how to do it.

How to create cover images on Instagram highlights

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Ever wondered how to create cover images for your Instagram highlights that match your brand, stand out and make people want to watch them?

This article is for you!

What are Instagram Highlights?

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Highlights are when you use the Instagram stories that you have previously published and publicly archive them in your profile for visitors and new followers to view. Stories will only last 24 hours, but highlights are a good way to bring your stories together under 1 or more categories and they will be available forever as long as you have them in your highlights.

Here’s my four top tips for highlights:

1) Use between 1 and 4 categories for your highlights. Any more and they won’t be visible on mobile and users would have to scroll across to see them

2) Don’t cram each category with lots of stories; people won’t want to watch through minutes of stories to see what you do. Three to 8 stories per highlight would be preferable!

3) If you have over 10,000 followers, it’s good to ensure that at least one of your stories in each highlight has a call to action to swipe up to find out more, leading to a landing page or product webpage.

4) When you create a highlight, Instagram chooses an image from your stories that you put into the highlight as the cover image. It looks much more professional to have specific cover images that match your brand, so watch the training below to find out more about how to change the cover image on your highlights.

Want to learn more about how to use Instagram for your business? Join my Facebook Group: Instagram Myths Debunked.