Ever wondered how to create cover images for your Instagram highlights that match your brand, stand out and make people want to watch them?
This article is for you!
What are Instagram Highlights?
Highlights are when you use the Instagram stories that you have previously published and publicly archive them in your profile for visitors and new followers to view. Stories will only last 24 hours, but highlights are a good way to bring your stories together under 1 or more categories and they will be available forever as long as you have them in your highlights.
Here’s my four top tips for highlights:
1) Use between 1 and 4 categories for your highlights. Any more and they won’t be visible on mobile and users would have to scroll across to see them
2) Don’t cram each category with lots of stories; people won’t want to watch through minutes of stories to see what you do. Three to 8 stories per highlight would be preferable!
3) If you have over 10,000 followers, it’s good to ensure that at least one of your stories in each highlight has a call to action to swipe up to find out more, leading to a landing page or product webpage.
4) When you create a highlight, Instagram chooses an image from your stories that you put into the highlight as the cover image. It looks much more professional to have specific cover images that match your brand, so watch the training below to find out more about how to change the cover image on your highlights.
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