I get it. You’re fed up of people that follow you then unfollow a few days later.
I first noticed this happening a year ago, on my personal account. I was taking some yoga classes at my gym and figured I’d get inspired by some of IG’s most beautiful yoga poses on the beach, so I started following some larger yoga accounts.
I woke up the next morning to 70 new followers. I thought at the time that people had just liked my recent post but 3 days later they all disappeared. I hadn’t followed them back because they didn’t interest me, so their bot told them to unfollow me.
In truth, you will never stop this from happening, but you can slow it down by not following large accounts. And that’s my first tip to getting legit followers:
1) Understand bots and follow apps so that you can spot accounts that use them.
Bots and apps that follow accounts are often set to target followers of large accounts that are in the same niche For example, If you are PT, you can set a bot to follow all accounts that follow @kayla_itsines because she has 10.9m followers all wanting to be healthier and fitter. The way the bots get around the issue that they are a bot is that they are programmed to act like a human, so they will only follow a few accounts at a time so that they don’t get blocked.
Turn this around to think about who you should target to gain more followers.
Accounts with less than 5k followers
Accounts with a proportionate number of followings. If the followings is greater than the followers, this is a legit person because they are not using an unfollow app so likely not to unfollow you.
Accounts that have stories up constantly. Because of the nature of IG stories, built like Snapchat to take a snapshot of your life and what you are doing, it’s likely that an account that has stories up is a legit account. So when you click on an account, check the stories! Also the fact that your account is engaging with other’s stories helps the algorithm give you points too!
2) If you really want legit followers, then be legit yourself.
To be legit yourself, do not:
Use follow / unfollow apps
Don’t ask people to follow you on comments etc
Don’t use the hashtag #follow4follow
Don’t use a bot to autocomment on other people’s posts
3) Play to the Instagram algorithm
If you understand the Instagram algorithm well enough, you can understand where you will be able to “gain points” with it and make sure that you don’t do things to “lose points”. Here are 6 general things that you need to be aware of to stay in Instagram’s good books.
As with all social media, posting consistently gives you points with the algorithm. Instagram wants people to stay on the platform, so you if you play to the algorithm, your account will be rewarded
The prefect profile
Your IG profile is your shop windonw and when someone comes across your account, you need to give them a reason to follow you. So you need to tell people who you are, what you do and who you want to follow you. Being an international woman of mystery doesn’t work in business I’m afraid! If you would like some more info on how to craft the perfect IG bio to attract your ideal followers, click here.
Oh this is a long subject! Here are my 5 golden rules of hashtagging.
1) Always post 30 hashtags. This is the maximum that IG allows, so use your capacity to reach as many people as you can with each hashtag.
2) Never keep using the same 30 hashtags again and again – IG considers this as spammy
3) Never use hashtags that are outside of your niche, because if you are reaching “everyone” then you will sell to no one. IG will penalise you for using tags that have nothing to do with your account or photo.
4) Don’t use banned hashtags. Sometimes a particular hashtag gets banned by Instagram and your post will only be shown to very few people. For more info on banned hashtags and where to find a list of them, take a look at this article here.
5) Don’t post your hashtags in the comments after you have posted – new research in 2018 shows that hashtags in the post are the way to go!
So that you can attract people with your personality. If you are trying to be someone you are not, human nature means that you will get tired of that person and it’ll show on your account.
Don’t be negative
If you do feel like being negative, tell people how you have overcome or are planning on overcoming that negative situation. No one wants to connect with a negative or sad person.
Engage with your target audience once a day
Find accounts that are in your niche and leave real, valuable comments on their posts. Not only is this great for the IG algorithm (lots of points for you), but it’ll get people interested in what you do because you are being personal.
Instagram likes it when you use all of it’s features, so as well as posting once a day in your feed, commenting on your niche’s posts and liking pictures in your feed, make sure that you add stories to your profile when you can. These can be snapshots of your day so that people can understand who you are so that they get to know, like and trust you.
If you are looking for more training and help with your Instagram account, plus all aspects of growing your business online, check out the Social Media Bootcamp here.